BROAD.CAT DUAL #3: UNITED FAKES

English at the bottom.

Antológica fue la charla principal de Broad.cat Dual 3, el pasado mes de octubre, de la mano del estudio barcelonés United Fakes. Bajo el lema “Artesanía para un mundo digital”, Albert y Ana compartieron su gusto por las técnicas manuales, que practican con asiduidad junto al resto del equipo por dos razones básicas: porque no son grandes expertos en software y porque les fascina la enorme cantidad de sutilezas, bellas imperfecciones y descubrimientos imprevistos que la realidad les ofrece. En lugar de anticiparse a la obra, prefieren estar atentos a su evolución y aprovechar lo que surja de manera espontánea para enriquecerla. En cambio, sostiene Albert, “el Flash va a hacer sólo lo que le digamos nosotros”.

http://www.broad.cat/cas/news/300 /> http://www.broad.cat/cas/news/300 /> http://www.broad.cat/cas/news/300 />
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Memorable to say the least was the main Broad.cat Dual 3 talk, this past October, by the studio from Barcelona, United Fakes. Under the motto "Handicraft for a Digital World", Albert Marcet and Ana Puerto shared their preferences for manual techniques, which they frequently practise together with the rest of their team mainly for two basic reasons: they're not grand experts in the software area and they are fascinated with the enormous quantity of subtleties, beautiful imperfections and unexpected discoveries that reality offers them. Instead of anticipating the piece and delimiting it, (Flash will only do what we programme it to do), they prefer to remain alert to the gradual evolution of the piece and take advantage of whatever might spontaneously appear to enrich the final results.

http://www.broad.cat/cas/news/300 /> http://www.broad.cat/cas/news/300 /> http://www.broad.cat/cas/news/300 />
Credits:
Video by: Amiconi.es
Packaging Design: Otroplan.com
Commissioner: Mich Micenmacher
Content Editor: Adrián Rodríguez
Interviewer: Fermin Cimadevilla